Air India to launch Manish Malhotra-designed uniforms for staff

The Tata Group-backed Air India will launch new uniforms designed by fashion designer Manish Malhotra for the staff by the end of 2023. The designer will create new uniforms for over 10,000 Air India employees across the frontline, including cabin crew, cockpit crew, ground and security staff.

“This is a further step in the manifestation of Air India’s new global brand identity as part of its ongoing modernisation programme. Air India expects to commence rolling out the new look for its uniformed employees by the end of 2023,” the airline said in a statement.

“Air India is delighted to be collaborating with Manish Malhotra to realise our shared ambition of representing the very best of a vibrant, bold, and progressive India on the world stage. We are working closely with Manish and his team to combine elements of our brand, our heritage and our culture, together with the unique requirements of the airline environment, for what we hope will be a fresh and exciting new look that supports and represents the new Air India,” Chief Executive Officer Campbell Wilson said.

“Our shared ideology is simple yet profound: to evolve without erasing, to modernise without forgetting. Together, we aim to intertwine tradition with the future, crafting uniforms where comfort meets authenticity, wrapped in timeless elegance,” Malhotra said.

Source link