The uniforms will be phased in over the next few months starting with crew on the carrier’s first A350-900 aircraft – the first of which is expected to be delivered before the end of the year.
Malhotra has also designed uniforms for Air India’s ground staff, engineers, and security personnel, with these set to be unveiled “in due course”.
Earlier this year Air India unveiled its new livery and brand identity featuring a chakra-inspired pattern and a custom-made ‘Air India Sans’ font.
In February the carrier announced record orders for 470 Airbus and Boeing aircraft, and a US$400 million refurbishment of existing widebody fleets is set to start in 2024
Commenting on the news Campbell Wilson, chief executive officer and managing director, Air India, said:
“Air India’s crew uniforms are amongst the world’s most storied in aviation history, and we firmly believe that Manish Malhotra’s innovative ensemble will script an exciting new chapter for Air India’s future narrative. It perfectly captures the essence of our new identity, service principles, and our pursuit of setting new benchmarks in global aviation.”
“Air India has been in the world’s spotlight for some time. We are confident that our new crew uniforms will rise to the heightened expectations, distinctly making a statement that defines the very best of Indian heritage and hospitality. Travellers across continents will be able to instantly recognise these uniforms as the new Air India.”