Design-focused serviced apartment brand Locke is set to open its sixth London property this summer.
As previously reported, the property will be housed within the former NH Kensington hotel, situated on Cromwell Road around five minutes north of Earls Court Underground station.
The group has now confirmed that the eight-storey aparthotel will be called Ember Locke, with an opening date scheduled for July 2023.
Features will include 121 apartments ranging from studios to duplex one-bedroom options, as well as a coffee shop, restaurant, co-working space, a meeting room, garden, fitness centre, laundry, and “a small stage for live performances”.
Locke said that inspiration for the hotel’s design came from “the late Kensington Roof Gardens and the laissez-faire flamboyance demonstrated by the iconic mid-century fashion brand Biba, born in Kensington’s bohemian fashion scene in the 1960s”.
Interiors will combine Art Deco styles with “21st century retro futurism”, while apartments “have been curated as a series of boudoir rooms with colourful tones, luxurious materials, vibrant patterns and Art Deco details”.