Eurostar has launched its new brand identity under the slogan ‘Together we go further’, highlighting its expanded network following the merger with Thalys earlier this year.
While the merger officially took place in May 2022, Eurostar has now unveiled a single website and mobile app, where customers can book connections across mainland Europe, as well as a joint loyalty programme under the existing Club Eurostar branding.
The website and app now feature the new symbol and logo inspired by l’Etoile du Nord, the original train service linking Paris, Brussels and Amsterdam, which is also a tribute to the first Eurostar logo.
The fleet of 51 trains will also feature the Eurostar name and new logo, though colours differ depending on the destination. The trains serving London are blue, while those travelling to France, Belgium, the Netherlands and Germany remain red.
Passengers that were previously a member of the My Thalys World loyalty programme have seen their accounts updated to Club Eurostar, with any existing miles or points transferred to the new account. While the name remains Club Eurostar, the company says that its 2.5 million members will earn points more quickly than before.
The programme has four statuses: Classique (0 to 499 points), Avantage (500 to 2,899 points), Carte Blanche (2,900 to 4,999 points) and Etoile (over 5,000 points). Members earn 1 point for each euro/US dollar spent, and 1.2 points for each GBP spent.