Global Hotel Alliance partners with luxury home rental service Plum Guide – Business Traveller

Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands, has entered a loyalty partnership with luxury home rental service Plum Guide.

The GHA DISCOVERY loyalty programme’s 26 million members will now be able to earn Discovery Dollars (D$ – the rewards currency) and tier credits on reservations with Plum Guide.

Plum Guide launched its home rental platform in 2016 in London, and has since expanded to 38,000 homes in 700 destinations across 29 countries – with plans to expand current markets and launch new destinations this year.

Members will earn 5 per cent back in D$ on their revenue spend for every stay at a Plum Guide home, which is exclusively redeemable at GHA hotels (but not at Plum Guide properties).

The partnership with Plum Guide has seen over 700 more destinations added to the GHA DISCOVERY portfolio, including Palm Springs, Crete, the Scottish Highlands and the French Riviera.

Members can search for a Plum Guide rental via the Vacation Homes category in the selection of destinations on, and will be directed to the Plum Guide website to complete their reservation. 

Chris Hartley, GHA’s CEO, commented:

“Our partnership with Plum Guide signals our dedication to creating partnerships that enrich our loyalty programme offering, by giving customers more choice when they travel and more ways to earn D$ that they can use to enjoy more stays across 800 hotels.

“We want D$ to become a valuable travel currency that is easy to earn and redeem, and encourages our customers to explore our growing network. This partnership with Plum Guide achieves all of those goals.”

Doron Meyassed, Plum Guide’s founder and CEO added:

“We are excited to be the first platform of unique vacation rentals to link up with the GHA DISCOVERY loyalty programme. Plum Guide’s handpicked homes offer a unique and personalised accommodation experience, while GHA DISCOVERY provides members global recognition and rewards across a global collection of renowned brands.

“Together, we provide travellers a diverse range of high-quality accommodation options in various destinations, catering to different preferences and travel styles. It’s great to create a partnership that enhances the overall travel experience for our customers.”

GHA comprises more than 800 hotels across 40 brands in 100 countries, with recent additions including NH Hotel Group and The Set Collection.

In further news, London-based Lore Group joined the Global Hotel Alliance joined the alliance last month, while last year GHA formed a partnership with Regent Seven Seas Cruises, allowing GHA DISCOVERY members to earn Discovery Dollars on reservations with the luxury cruise line.

Global Hotel Alliance enters partnership with Regent Seven Seas ;

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