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Hyatt planning world’s first Fila-branded hotel – Business Traveller

Hyatt has unveiled plans to partner with Anta Group to open the world’s first Fila-branded hotel.

The partnership with the global sport brand will see the forthcoming Fila House Shanghai joining the JDV by Hyatt portfolio.

The hotel will form part of Anta Group’s new Shanghai headquarters in the city’s West Hongqiao Business District, and is expected to open in 2024.

Hyatt said that the complex would be housed across five separate buildings comprising the headquarter office, shops and food and beverage outlets, and “is envisioned to be a destination for sports retail as well as a space to showcase the latest trends in sports apparel”.

Hyatt added JDV to its portfolio when it acquired Two Roads Hospitality in 2018, and the brand currently counts around 20 hotels across North America, China and Europe, including three properties in Sweden which were added in 2021.

The group also recently announced plans for the first Hello Kitty-branded hotel, which is set to open in 2025 as part of the Sanya Hello Kitty Resort, and which will also be marketed under Hyatt’s JDV brand.

Hello Kitty hotel to open under Hyatt’s JDV brand

Commenting on the news Brian Yiu, CEO of FILA China, said,

“We are excited to be collaborating with Hyatt on the world’s first FILA-branded lifestyle hotel. Not only will the hotel be a unique expression of FILA’s history, culture, products and fashion trends, we believe that the young-at-heart JDV by Hyatt brand experience will be a fitting reflection of FILA’s spirit of vitality.”

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