Great World Travel Destinations

IHG’s voco brand grows across Europe – Business Traveller

IHG Hotels and Resorts’ fast-growing voco hotels brand has announced a slate of properties across Europe.

The hotel brand will debut in Portugal with a 61-suite property set within the Algarve’s Ria Formosa Nature Park by the end of 2023, complete with a full-service restaurant, bar, exclusive access to two golf courses and an outdoor pool.

The brand will also debut in Northern Ireland in early 2024, with a 120-room property in Belfast, while the Hertfordshire countryside will welcome the 87-key voco Letchworth Hall next year as well.

This will be followed by IHG’s first lifecycle net-zero carbon hotel, the 142-room voco Zeal Exeter Science Park, in early 2025. Later that year the brand will debut in the Spanish city of Granada with a 166-key hotel adjacent to the Convention Centre of Granada.

Since just September the brand has seen openings in Brussels, Vienna, Madrid and Paris. These additions mean that voco has 37 opened and signed properties in Europe, marking a more than 25 per cent increase in ten months.

IHG launched the voco brand in 2018 and now comprises more than 100 properties signed and opened globally. The latest signings will help to bring the brand closer to its aim of reaching 200 properties around the world by 2028.

Willemijn Geels, VP Development, Europe at IHG Hotels and Resorts, said:

“Each voco hotels property that gets added to our portfolio is a real sign of the confidence from our owners across multiple markets in the brand. voco hotels proves popular due to its design and operational framework conducive to conversion, empowering owners to carry through their own unique visions for their property.

“Guests enjoy the individual character and local charm of each hotel, and the speed at which the brand is growing in these popular markets is great proof of its successful formula.”

Source link