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IHG’s Voco brand trials personalised ‘Turn Up’ service – Business Traveller

IHG Hotels and Resorts’ hotel brand Voco is trialling new tailored service ‘Turn Up’ at select properties in the UK.

The brand is offering a more personalised service to guests for an additional £40 per night at Voco Oxford Thames, Voco St David’s, Cardiff and Voco Grand Central Glasgow for stays until May 27, 2022.

The product has been launched as a result of recent findings in a nationwide survey. Half of respondents agreed that an approachable and personalised experience is more important than ever in a post-pandemic world, while over two-thirds of travellers placed high-quality service above all when booking where to stay.

Furthermore, a quarter (24 per cent) of respondents said that they desired afternoon tea in bed, whilst 30 per cent wanted hotels to offer late night comfort food as part of their room service menus.

The three properties are offering guests their favourite drinks and snacks on arrival; access to a library of books; enhanced relaxing shower/bath experience; and an in-room Nespresso machine with chocolate pairing. The Glasgow and Oxford properties are also offering a late-night cravings menu, while the Oxford hotel also offers portable speakers.

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