Amsterdam-based CityID Group has announced plans to rebrand as The July Group, alongside the creation of new hotel collection The July Hotels.
The brand will initially comprise two existing hotels in Amsterdam, namely The July – Boat & Co, and The July – Twenty Eight.
The group’s third property – ID Aparthotel – will be renamed ID Aparthotel by The July, “to illustrate its difference to the other hotels on the platform”.
Referring to itself as “a series of premium life-centred apartment-hotels”, The July Hotels brand intends to expand overseas, with the addition of three more properties.
The July – London (pictured below) will offer hybrid apartment-hotel accommodation in the city’s Victoria district, while The July – Dublin will be located on the corner of Capel Street and Little Strand Street.
Finally a Lisbon property is also in the pipeline, featuring a central interior garden with full-lingth swimming pool and open plan restaurant.